GOAL GETRS DATING APP

From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking

From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking

From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking

From Concept to MVP: A UX Journey in Revolutionizing Professional Dating with A.I. Matchmaking

Hero banner of dating app prototype

WORKFLOW

Research Interviews

Affinity Mapping

Prioritization Matrix

Job Stories

Pitch Deck

TEAM

Jonathan Olivencia

TIMELINE

2023

3 weeks

Metrics

BUSINESS

Customer Aquisition Cost

Conversion Rates

USERS

Customer Satisfaction (CSAT)

Task Success Rate

PRODUCT

Goal Getr Dating App

A Frustration-Turned-Innovation

In a world of superficial dating apps, where swipes lead to short-lived encounters and wasted time, Goal Getrs emerges as a beacon of hope for career-driven individuals seeking meaningful connections. This case study dives into the journey of crafting a dating app that leverages AI to connect serious, goal-oriented professionals.

Problem Statement

There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.

This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.

There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.

This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.

There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.

This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.

There is currently a lack of goal and career matchmaking within dating apps. This results in superficial dating, mismatches, and wasted time. We aim to help career and goal-oriented people find their true match to elevate their life and achieve their goals with a potential partner who has the same values and ambitions.

This will stop wasting the time of ambitious people who know what they want and do not want to waste time with fluff dates and short-term flames.

A Hypothesis-Driven Investigation

H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.

Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.

H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.

Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.

H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.

Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.

H0: Goal-oriented singles possess distinct daily routines that impact dating preferences.

Ha: Daily routines of goal-oriented singles don't significantly differ in dating expectations.

Mapping the Path to Connection

Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.

Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.

Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.

Hypothesized customer journey stages: Awareness, Onboarding, Matching & Discovery, Engagement & Connection, and Relationship Development.

Engagement & Connection

Awareness

Onboarding

Matching & Discovery

Relationship Development

Navigating Constraints and Goals

Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.

Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.

Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.

Defined over eight research objectives to gain a comprehensive understanding of user needs and constraints.

✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis

✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis

✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis

✍️ The objective highlighted was the objective I agreed would anchor the research the most based upon the hypothesis

Unveiling Insights from Ambitious Professionals

Conducted user interviews and prequalifying survey with a proto persona "Ambitious Professionals," extracting frustrations and insights from previous dating app experiences.

Explored frustrations and preferences in dating app usage, uncovered unique challenges faced by goal-oriented singles, and identified key motivations and preferences in partner selection.

📸 Tap or click the camera below to print out insights👇

📸 Tap or click the camera below to print out insights👇

📸 Tap or click the camera below to print out insights 👇

📸 Tap or click the camera below to print out insights👇

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Dissecting Insights Across the Customer Journey

Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.

Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.

Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.

Themed and categorized interview notes into Painpoints, Delights, Tools, Motivations, Opportunities, and Insights across hypothesized journey stages.

Below are a few draggables from my affinity mapping 👇

Below are a few draggables from my affinity mapping 👇

From Frustrations to Actionable Insights

Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.

Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.

Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.

Summarized each section, extracting potential suggestions and solutions to address identified themes and ideas.

80% have matched with people never respond or engage

90% have matched with people never respond or engage

75% expressed a deep concern with ghosting and hiding identity

100% believe the filtering systems can be more intense and accurate

Only 50% of said they've had a good experience on dating apps

Identifying Opportunities and Quick Wins

Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.

Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.

Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.

Conducted a thorough competitor analysis to pinpoint potential gaps and opportunities. Results informed the prioritization matrix.

Strategizing Quick Wins for MVP

Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.

Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.

Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.

Utilized insights from the competitor analysis to prioritize features and solutions, focusing on quick wins for an MVP launch within the next three months.

Bridging Insights to Implementation

Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.

In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.

Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.

In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.

Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.

In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.

Translated research findings into actionable steps and user stories. These were organized and tracked in Trello, setting the stage for the MVP prototype development.

In the journey from ideation to execution, Goal GetRs progresses from empathizing with user frustrations to strategically prioritizing features and crafting Jobs to Be Done and user stories. The transition to Trello marks the initiation of the MVP prototype phase, where the envisioned dating app for the ambitious is set to take tangible form and be tested with potential users.

A 1 week Design Sprint

A 1 week Design Sprint

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

👇The mood board I decided on before going straight to a high fidelity wire framing👇

Below are a few draggables from my affinity mapping 👇

👇The mood board I decided on before going straight to a high fidelity wire framing👇

Below are a few draggables from my affinity mapping 👇

Features for MVP

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

Based upon all of the user research, and the job stories that I organized on a prioritization matrix, These were the main features wireframe and prototyped: Psychographic exam, A.I modal within chat, A.I modal chat

What I learned

How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.

How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.

How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.

How to act fast in an idea, create a problem statement and test a hypothesis with no capital invested and very minimal time wasted. Getting out of my own way to let the market and users dictate wheter or not an idea is valid enough to build upon and put into production.

Jonathan Olivencia

Thanks

Thank you for taking the time out to review my portfolio! :)

Jonathan Olivencia

Thanks

Thank you for taking the time out to review my portfolio! :)

Jonathan Olivencia

Thanks

Thank you for taking the time out to review my portfolio! :)

Jonathan Olivencia

Thanks

Thank you for taking the time out to review my portfolio! :)

The mood board I decided on before going straight to a high fidelity wire framing👇

The mood board I decided on before going straight to a high fidelity wire framing👇