J

Jonathan Olivencia

About

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J

Jonathan Olivencia

About

Work

Resume

LinkedIn

J

J

About

Work

Resume

LinkedIn

YURL DEEP LINK VALIDATOR

Skyrocketed Task Success Rates by 3.5%, Slashed Bounce Rates to 40%

Skyrocketed Task Success Rates by 3.5%, Slashed Bounce Rates to 40%

Skyrocketed Task Success Rates by 3.5%, Slashed Bounce Rates to 40%

Skyrocketed Task Success Rates by 3.5%, Slashed Bounce Rates to 40%

WORKFLOW

Stakeholder Interview

Heuristic Evaluation

Rapid Ideation

Iteration

TEAM

Jonathan Olivencia

Michael Ibragimchayev

TIMELINE

2023

2 weeks

PRODUCT

Responsive web redesign

A Passion-Driven Origin

In the realm of software engineering, where precision is paramount, Michael Ibragimchayev created YURL, a tool born out of his own necessity. Little did he anticipate the surge in traffic and the widespread need for a solution to validate deep links, ensuring users seamlessly navigate through apps. The unexpected success prompted a thoughtful decision to embark on a redesign journey.

Analyzing the Analytics

After conducting a stakeholder interview with Michael,  I delved into Google Analytics and pieced together the full narrative, placing one specific KPI at the forefront. A daunting 54% bounce rate and a meager 5% task success rate became the focal points, demanding immediate attention.

54% bounce rate

80% Task success rate

500 Rage-clicks per month

18% Dead click rate

Unveiling User Workflows &
Heuristic Evaluation

A close examination unearthed critical issues – lack of hierarchy in CTAs, inconsistent spacing, and unclear input fields. The need for a redesign was validated by the user experience gaps.


Session recordings provided a backstage pass to user workflows. A startling discovery – rampant copy-pasting, skewing the rage clicks by 30%.

A close examination unearthed critical issues – lack of hierarchy in CTAs, inconsistent spacing, and unclear input fields. The need for a redesign was validated by the user experience gaps.

Session recordings provided a backstage pass to user workflows. A startling discovery – rampant copy-pasting, skewing the rage clicks by 30%.

A close examination unearthed critical issues – lack of hierarchy in CTAs, inconsistent spacing, and unclear input fields. The need for a redesign was validated by the user experience gaps.

Session recordings provided a backstage pass to user workflows. A startling discovery – rampant copy-pasting, skewing the rage clicks by 30%.

A close examination unearthed critical issues – lack of hierarchy in CTAs, inconsistent spacing, and unclear input fields. The need for a redesign was validated by the user experience gaps.

Session recordings provided a backstage pass to user workflows. A startling discovery – rampant copy-pasting, skewing the rage clicks by 30%.

Refining the Vision

Armed with insights, the focus shifted to creating a seamless user experience. Prioritizing hierarchy, spacing, and clarity became the pillars of the redesign strategy.

Armed with insights, the focus shifted to creating a seamless user experience. Prioritizing hierarchy, spacing, and clarity became the pillars of the redesign strategy.

Armed with insights, the focus shifted to creating a seamless user experience. Prioritizing hierarchy, spacing, and clarity became the pillars of the redesign strategy.

Armed with insights, the focus shifted to creating a seamless user experience. Prioritizing hierarchy, spacing, and clarity became the pillars of the redesign strategy.

Modal-Style Design

A breakthrough decision was to introduce a modal-like design, enhancing typography and functionality.

The objective was crystal clear – make navigation intuitive for software engineers dealing with intricate link validations.

Different versions of Modal design were presented to the stakeholder

Different versions of Modal design were presented to the stakeholder

Different versions of Modal design were presented to the stakeholder

Different versions of Modal design were presented to the stakeholder

Full Story Insights

Post-implementation, Full Story became the lens into user behavior.

The task success rate saw a remarkable increase to 3.5%, and the bounce rate plummeted to 40%.

Post-implementation, Full Story became the lens into user behavior. The task success rate saw a remarkable increase to 3.5%, and the bounce rate plummeted to 40%.

Key KPI highlights

Key KPI highlights

Key KPI highlights

Decreased website bounce rate by 14%

Increased Task Success Rate by 4%

Rage clicks dropped to 200 per month

Rage clicks dropped to 200 per month

Shipping Components

As a UX designer, the baton was passed to Michael for implementation.

The meticulously crafted components were delivered, laying the foundation for the enhanced YURL experience.

As a UX designer, the baton was passed to Michael for implementation.

The meticulously crafted components were delivered, laying the foundation for the enhanced YURL experience.

As a UX designer, the baton was passed to Michael for implementation.

The meticulously crafted components were delivered, laying the foundation for the enhanced YURL experience.

As a UX designer, the baton was passed to Michael for implementation.

The meticulously crafted components were delivered, laying the foundation for the enhanced YURL experience.

👆 Psst, click them..they're draggable! 🙃

👆 Psst, click them..they're draggable! 🙃

👆 Psst, click them..they're draggable! 🙃

👆 Psst, click them..they're draggable! 🙃

Iterative Enhancements

The revelation prompted a strategic move. The CTA button transformed into a 'Copy Results' tool, accompanied by a loading icon and confirmation. Within two months, rage clicks reduced by 15%.

The revelation prompted a strategic move. The CTA button transformed into a 'Copy Results' tool, accompanied by a loading icon and confirmation. Within two months, rage clicks reduced by 15%.

The revelation prompted a strategic move. The CTA button transformed into a 'Copy Results' tool, accompanied by a loading icon and confirmation. Within two months, rage clicks reduced by 15%.

The revelation prompted a strategic move. The CTA button transformed into a 'Copy Results' tool, accompanied by a loading icon and confirmation. Within two months, rage clicks reduced by 15%.

Redefining Success

The YURL redesign wasn't just about aesthetics; it was a strategic response to user needs and behaviors.

From analytics insights to iterative enhancements, the journey unfolded with a commitment to refining the user experience.

The YURL redesign wasn't just about aesthetics; it was a strategic response to user needs and behaviors.

From analytics insights to iterative enhancements, the journey unfolded with a commitment to refining the user experience.

The YURL redesign wasn't just about aesthetics; it was a strategic response to user needs and behaviors.

From analytics insights to iterative enhancements, the journey unfolded with a commitment to refining the user experience.

The YURL redesign wasn't just about aesthetics; it was a strategic response to user needs and behaviors.

From analytics insights to iterative enhancements, the journey unfolded with a commitment to refining the user experience.

Continuous Improvement

As YURL continues to evolve, the commitment to user-centric design remains unwavering.

The story of YURL's transformation is a testament to the power of data-driven decisions, collaboration, and the relentless pursuit of a seamless user journey.

As YURL continues to evolve, the commitment to user-centric design remains unwavering.

The story of YURL's transformation is a testament to the power of data-driven decisions, collaboration, and the relentless pursuit of a seamless user journey.

As YURL continues to evolve, the commitment to user-centric design remains unwavering.

The story of YURL's transformation is a testament to the power of data-driven decisions, collaboration, and the relentless pursuit of a seamless user journey.

As YURL continues to evolve, the commitment to user-centric design remains unwavering.

The story of YURL's transformation is a testament to the power of data-driven decisions, collaboration, and the relentless pursuit of a seamless user journey.

WORK

Product design case studies

I've curated a gallery of my latest Product Design case studies to display my workflow

UX RESEARCH

Goal GetRs

Validated Research Hypothesis for Dating App MVP

PRODUCT DESIGN

Redink Tattoo Studios App Redesign

Reduced bounce rates by 12% through app redesign

Cover phot of YURL case study design

PRODUCT DESIGN

YURL Website Redesign

Increased Success Rates by 3.5%, Slashed Bounce Rates to 40%

WORK

Product design case studies

I've curated a gallery of my latest Product Design case studies to display my workflow

UX RESEARCH

Goal GetRs

Validated Research Hypothesis for Dating App MVP

PRODUCT DESIGN

Redink Tattoo Studios App Redesign

Reduced bounce rates by 12% through app redesign

Cover phot of YURL case study design

PRODUCT DESIGN

YURL Website Redesign

Increased Success Rates by 3.5%, Slashed Bounce Rates to 40%

WORK

Product design case studies

I've curated a gallery of my latest Product Design case studies to display my workflow

UX RESEARCH

Goal GetRs

Validated Research Hypothesis for Dating App MVP

PRODUCT DESIGN

Redink Tattoo Studios App Redesign

Reduced bounce rates by 12% through app redesign

Cover phot of YURL case study design

PRODUCT DESIGN

YURL Website Redesign

Increased Success Rates by 3.5%, Slashed Bounce Rates to 40%

WORK

Product design case studies

I've curated a gallery of my latest Product Design case studies to display my workflow

UX RESEARCH

Goal GetRs

Validated Research Hypothesis for Dating App MVP

PRODUCT DESIGN

Redink Tattoo Studios App Redesign

Reduced bounce rates by 12% through app redesign

Cover phot of YURL case study design

PRODUCT DESIGN

YURL Website Redesign

Increased Success Rates by 3.5%, Slashed Bounce Rates to 40%

Work

Goal GetRs

YURL

Red ink Tattoo Studios

Jonathan Olivencia

Work

Resume

About

Contact

Email

LinkedIn

Thanks

Thank you for taking the time out to review my portfolio! :)

Work

Goal GetRs

YURL

Red ink Tattoo Studios

Jonathan Olivencia

Work

Resume

About

Contact

Email

LinkedIn

Thanks

Thank you for taking the time out to review my portfolio! :)

Work

Goal GetRs

YURL

Red ink Tattoo Studios

Jonathan Olivencia

Work

Resume

About

Contact

Email

LinkedIn

Thanks

Thank you for taking the time out to review my portfolio! :)

Work

Goal GetRs

YURL

Red ink Tattoo Studios

Jonathan Olivencia

Work

Resume

About

Contact

Email

LinkedIn

Thanks

Thank you for taking the time out to review my portfolio! :)