RED INK TATTOO STUDIOS APP REDESIGN
WORKFLOW
UX Audit
User Survey
User Journey
Site Map
High-Fidelity Wireframe
User Testing
Prototyping
TEAM
Jonathan Olivencia
TIMELINE
2023
1.5 weeks
PRODUCT
Red Ink Tattoo Studios App
Metrics
BUSINESS
Revenue Growth
USERS
Net Promoter Score
Session Duration
Frequency of Use
Overview
Pain Points Unveiled
How might we effectively motivate Red Ink customers to adopt and consistently use the Red Ink mobile app?
Unveiling The Flaws
A meticulous UX audit revealed glaring issues: color contrast failing WCAG standards, CTAs in competition, lacking hierarchy, inconsistent spacing, and a hidden rewards page. In a user survey, 8 out of 8 participants found the app difficult to navigate.
Lacked contrast that passed WCAG standards
Inconsistent spacing within the app screens
A lack of navigation hierarchy by having no
8/8 participants found the app difficult to navigate
From Ideation to Reality
The high-fidelity mock-ups unfolded swiftly, with a keen focus on a color system inspired by the vibrant theme of the tattoo studio.
User testing surfaced critical insights - users were unaware of the top menu's scrollability, and the flash menu showcasing discounted tattoos was elusive.
Iterative Enhancements
In response, a horizontal scroll bar was introduced to indicate scrollability.
The color system was revamped to meet WCAG standards, and a rewards progress bar was incorporated to incentivize repeat visits.
